Though not an outward success, Tracy had always been interested in the question, "What makes some people successful and others not?" As a freshly minted salesman, he started to read voraciously on selling techniques and what makes the best salespeople the best. He copied what they did, and slowly, his results improved. Six months later he was the top salesperson in his company.
When he moved into management, he read everything he could on managing people and built a large sales organization across several countries. Entering the real estate industry, he "hit the books again" and talked to successful developers. His first project was financing, building and leasing out a three-million dollar shopping center. At night Tracy completed a high school diploma, and eventually gained entry to an MBA program to study business theory and marketing, which enabled him to become a management consultant. To learn about happiness, he read what he could find on metaphysics, psychology and motivation, and when he married learned all he could about parenting. To get a sense of perspective, and find out why some countries were rich and others poor, he read widely on history, economics and politics.
After two decades of thinking about the question, "What makes some people more successful than others?", Tracy decided to put everything he knew into a 'success system' which could help others. He designed a seminar, but it took about three years to really catch on. Then he released an audiotape program, The Psychology of Achievement, which went on to sell half a million copies.
Maximum Achievement is the written version of this program.
The master skill
Tracy provides us with this potted biography to show how he moved from being a wanderer to a focused person. His varied work roles became his means to continue his real love: studying success itself.
As he came to synthesise everything he knew, he realised that there was a 'master skill' which could produce brilliant results across a person's life: the ability to set goals and achieve them. When he discovered goal-setting at 23, for the first time Tracy felt he could have control over his future. Human beings, he learned, are teleological; we are shaped by our ambitions, adapting ourselves to meet the image of an imagined end state. Maxwell Maltz's famous Psycho-cybernetics, told him that man is really a goal-setting machine, needing goals in order to fully live. Maltz compared a person to a self-guided missile, which constantly adjust its path so as to hit a target; in the same way, we could program ourselves to achieve our desires through constant self-feedback.
The interesting thing about goals, Tracy found, is that they are value-neutral: whatever desires you set for yourself, you are likely to achieve them whether they are good or bad; therefore, why not take the time to create wonderful, life-enriching goals?
Becoming an expert goal-setter
Less than 3 per cent of people have written goals, and fewer than 1 per cent regularly review them, Tracy notes. Yet most of us know that it is good to have goals, may even have been to seminars or read books on the matter. We spend a dozen years being schooled, but the most important contributor to success in life - how to concretize our wishes and ambitions - is rarely learned.
So why are we not taking the step to set goals for ourselves? Tracy lists reasons, but one that stands out is that we aren't willing to accept full responsibility for our lives. If we don't set goals, then we don't have to reach them. The more mundane reason is that goal-setting has never been part of our family or social background. As a result, we may end up mixing with people who have no clear idea where they are headed, becoming a person who "follows the followers".
The payoff of goal-setting is that as we achieve each goal we feel in charge of our own destiny, with every moment taken up productively. Self-esteem increases, and it is easy to remain motivated. You suddenly see the meaning of the saying, "Nothing succeeds like success."
Goals must be written down. Although this requires some discipline, there is something magic about 'putting it on paper' which increases the probability of a goal becoming fact. The more detail about the goal, the better, because the subconscious needs details to shape action: "You can't hit a target you can't see", Tracy says. You don't need to worry about the details of how the goal will be achieved, however; what is important is to be certain and exact about what you want. Without this you are leaving your life up to chance.
The goal of meaning
Any achievement, Tracy says, is worthless if it is not congruent with a sense of inner peace, so whatever your goals are they must revolved around a single meaningful purpose for your life. You are only successful to the extent that you can achieve your own happiness, so you must pursue goals that you are vitally interested in - only then can you really be of use to others.
Loving relationships should feature highly in your goal-setting. Only when these are going well, he reminds us, "can you turn your thoughts towards the self-expression and self-actualization that enable you to fulfil your potential." Yet very few people have definite goals to improve the quality of their love life.
One of Tracy's other key ingredients for success is financial freedom. Money worries are the cause of around 80 per cent of relationship breakdowns, therefore you owe it to yourself and your partner to develop the skills and take the education to make yourself more valuable.
Maximum Achievement is a straightforward success manual, and many of the book's ideas may seem like nothing new - but go beyond the cover and you may find yourself deeply inspired. We have focused here on only the central element of Tracy's philosophy, goal-setting, but there is a wealth of material which answers his original question, "What makes successful people successful?"
One of the answers is that they are great readers. The motivational gurus like Denis Waitley, Tom Hopkins, Anthony Robbins and Tracy never seem to miss an opportunity to tell how books opened their eyes to what was possible. This is because the more you read about the lives and actions of successful people, the more likely it is that you will set the bar higher for yourself.
Praise for 50 Success Classics:
"This incredible book gives you the best of success literature ever written - in one easy book that you can read and reread for years.”
Brian Tracy, author of
Goals and Million Dollar Habits
|"A highly readable collection! 50 Success Classics presents a smorgasbord of some of the best thinking on what success really means.”|
Kenneth Blanchard, co-author of
The One Minute Manager
|"I can't imagine needing any other success book after reading 50 Success Classics. It has every piece of wisdom you'll every need to make your life extraordinary.”|
Cheryl Richardson, author of
"Many thanks for 50 Success Classics...and for the inclusion of so many impressive and well-known success authors. Many of their works I have studied, enjoyed and learned from. It is a delight to see them all included in one volume, in which one can be exposed to numerous success ideas so conveniently. I shall be recommending this book to my readers worldwide.
Catherine Ponder, author of The Dynamic Laws of Prosperity
|"I only wish this book had been available years ago - it could have saved me countless hours sifting through the dross by instead pointing me to the really inspirational works. Very highly recommended.”|
Vice-President of The Speakers Association
"The primary cause of success in life is the ability to set and achieve goals. That's why the people who do not have goals are doomed forever to work for those who do. You either work to achieve your own goals or you work to achieve someone else's goals."
Born in Canada in 1944, Tracy is one of world's leading motivational figures and holds frequent seminars for sales forces, executives and iniduals. His company, Brian Tracy International, is based in San Diego, California.
--- parameterHolder: symfony/default: action: show edit: false module: sfSimpleCMS slug: maximum-achievement attributeHolder: symfony/default: culture: en
--- app_sfAssetsLibrary_upload_dir: media app_sf_guard_plugin_remember_key_expiration_age: 259200 mod_sfsimplecms_enabled: 1 mod_sfsimplecms_is_internal: mod_sfsimplecms_view_class: sfPHP propel_behavior_actasnestedset_sfSimpleCMSPage_columns: left: sf_simple_cms_page.TREE_LEFT right: sf_simple_cms_page.TREE_RIGHT parent: sf_simple_cms_page.TREE_PARENT scope: sf_simple_cms_page.TOPIC_ID sf_admin_web_dir: /sf/sf_admin sf_app: frontend sf_app_config_dir: /var/www/cms/apps/frontend/config sf_app_config_dir_name: config sf_app_dir: /var/www/cms/apps/frontend sf_app_i18n_dir: /var/www/cms/apps/frontend/i18n sf_app_i18n_dir_name: i18n sf_app_lib_dir: /var/www/cms/apps/frontend/lib sf_app_lib_dir_name: lib sf_app_module_action_dir_name: actions sf_app_module_config_dir_name: config sf_app_module_dir: /var/www/cms/apps/frontend/modules sf_app_module_dir_name: modules sf_app_module_i18n_dir_name: i18n sf_app_module_lib_dir_name: lib sf_app_module_template_dir_name: templates sf_app_module_validate_dir_name: validate sf_app_module_view_dir_name: views sf_app_template_dir: /var/www/cms/apps/frontend/templates sf_app_template_dir_name: templates sf_apps_dir_name: apps sf_autoloading_functions: sf_available: 1 sf_base_cache_dir: /var/www/cms/cache/frontend sf_bin_dir: /var/www/cms/batch sf_bin_dir_name: batch sf_cache: sf_cache_dir: /var/www/cms/cache/frontend/prod sf_cache_dir_name: cache sf_calendar_web_dir: /sf/calendar sf_charset: utf-8 sf_check_lock: sf_check_symfony_version: sf_compressed: sf_config_cache_dir: /var/www/cms/cache/frontend/prod/config sf_config_dir: /var/www/cms/config sf_config_dir_name: config sf_data_dir: /var/www/cms/data sf_data_dir_name: data sf_debug: sf_default_action: index sf_default_module: default sf_doc_dir: /var/www/cms/data/doc sf_doc_dir_name: doc sf_enabled_modules: - default - sfGuardAuth - sfSimpleCMS sf_environment: prod sf_error_404_action: error404 sf_error_404_module: default sf_error_reporting: 341 sf_escaping_method: ESC_ENTITIES sf_escaping_strategy: bc sf_etag: 1 sf_i18n: sf_i18n_cache_dir: /var/www/cms/cache/frontend/prod/i18n sf_in_bootstrap: 1 sf_lib_dir: /var/www/cms/lib sf_lib_dir_name: lib sf_log_dir: /var/www/cms/log sf_log_dir_name: log sf_logging_enabled: sf_logging_history: 10 sf_logging_level: err sf_logging_period: 7 sf_logging_purge: sf_logging_rotate: 1 sf_login_action: signin sf_login_module: sfGuardAuth sf_max_forwards: 5 sf_model_dir_name: model sf_model_lib_dir: /var/www/cms/lib/model sf_module_cache_dir: /var/www/cms/cache/frontend/prod/modules sf_module_disabled_action: disabled sf_module_disabled_module: default sf_no_script_name: 1 sf_orm: propel sf_path_info_array: SERVER sf_path_info_key: PATH_INFO sf_plugins_dir: /var/www/cms/plugins sf_plugins_dir_name: plugins sf_prototype_web_dir: /sf/prototype sf_rich_text_js_dir: js/tiny_mce sf_root_cache_dir: /var/www/cms/cache sf_root_dir: /var/www/cms sf_routing_defaults: sf_culture: en sf_secure_action: secure sf_secure_module: sfGuardAuth sf_standard_helpers: - Partial - Cache - Form sf_strip_comments: 1 sf_suffix: . sf_symfony_data_dir: /var/www/cms/config/../data/symfony sf_symfony_lib_dir: /var/www/cms/config/../lib/symfony sf_template_cache_dir: /var/www/cms/cache/frontend/prod/template sf_test: sf_test_cache_dir: /var/www/cms/cache/frontend/prod/test sf_test_dir: /var/www/cms/test sf_test_dir_name: test sf_timeout: 1800 sf_unavailable_action: unavailable sf_unavailable_module: default sf_upload_dir: /var/www/cms/web/uploads sf_upload_dir_name: uploads sf_url_format: PATH sf_use_database: 1 sf_use_flash: 1 sf_use_process_cache: 1 sf_use_security: 1 sf_validation_error_class: form_error sf_validation_error_id_prefix: error_for_ sf_validation_error_prefix: ↓ sf_validation_error_suffix: ↓ sf_web_debug: 1 sf_web_debug_web_dir: /sf/sf_web_debug sf_web_dir: /var/www/cms/web sf_web_dir_name: web
--- cookie: env: files: get: post: server: CONTEXT_DOCUMENT_ROOT: /var/www/cms/web CONTEXT_PREFIX: DOCUMENT_ROOT: /var/www/cms/web GATEWAY_INTERFACE: CGI/1.1 HTTP_ACCEPT: text/html,application/xhtml+xml,application/xml;q=0.9,*/*;q=0.8 HTTP_ACCEPT_ENCODING: x-gzip, gzip, deflate HTTP_ACCEPT_LANGUAGE: en-us,en-gb,en;q=0.7,*;q=0.3 HTTP_HOST: www.butler-bowdon.com HTTP_USER_AGENT: CCBot/2.0 (http://commoncrawl.org/faq/) PATH: /usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin PHP_SELF: /index.php QUERY_STRING: REDIRECT_STATUS: 200 REDIRECT_URL: /maximum-achievement REMOTE_ADDR: 220.127.116.11 REMOTE_PORT: 55212 REQUEST_METHOD: GET REQUEST_SCHEME: http REQUEST_TIME: 1438279642 REQUEST_TIME_FLOAT: 1438279642.382 REQUEST_URI: /maximum-achievement SCRIPT_FILENAME: /var/www/cms/web/index.php SCRIPT_NAME: /index.php SERVER_ADDR: 18.104.22.168 SERVER_ADMIN: [no address given] SERVER_NAME: www.butler-bowdon.com SERVER_PORT: 80 SERVER_PROTOCOL: HTTP/1.0 SERVER_SIGNATURE: | <address>Apache/2.4.7 (Ubuntu) Server at www.butler-bowdon.com Port 80</address> SERVER_SOFTWARE: Apache/2.4.7 (Ubuntu) session: lang: home
--- php: 5.5.9-1ubuntu4.5 os: Linux butler-bowdon 3.13.0-37-generic #64-Ubuntu SMP Mon Sep 22 21:28:38 UTC 2014 x86_64 extensions: - Core - date - ereg - libxml - openssl - pcre - zlib - bcmath - bz2 - calendar - ctype - dba - dom - hash - fileinfo - filter - ftp - gettext - SPL - iconv - mbstring - session - posix - Reflection - standard - shmop - SimpleXML - soap - sockets - Phar - exif - sysvmsg - sysvsem - sysvshm - tokenizer - wddx - xml - xmlreader - xmlwriter - zip - apache2handler - PDO - json - mysql - mysqli - pdo_mysql - readline - mhash - Zend OPcache