Frustrated by your lack of influence online?
Lack the writing skills to succeed online?
I can help you, because I have been in this position myself.
My Frustration
I had sold over a million copies of my books in 27 languages.
I had a Wikipedia page and had made plenty of money off writing and consulting.
In many bookstores around the world, there was a good chance you’d see my books on the shelves.
I’d had thousands of emails from people saying how I’d helped them.
A successful writer.
But online?
I was almost invisible.
There was a sizable newsletter list, and quite a few Facebook followers. But these audiences were a case of preaching to the converted.
My Twitter, IG, LinkedIn and YouTube numbers were embarrassing.
I’d tried to get traction, but it just seemed too hard.
Meanwhile, internet-native creators and thinkers had massive followings. Some had newsletters and blogs, but they hadn’t spent years in deep research writing books. Was their content really better than mine?
Annoyed, a little envious - I was at the point of giving up ALL social media and retreating to my garret.
Don’t waste your time chasing online influence, I told myself - you’re better than that.
And yet…
I knew that if I could convert my offline work into compelling online content, it would find a new audience. My ideas were trapped in print, hidden from people who didn’t buy books but wanted knowledge and inspiration.
Perhaps I should give it one more go?
Then I met Jash.
Jash was a freelance writer contributing content to a new knowledge platform I was part of.
Still in his early 20s, he was a brilliant writer and original thinker.
Through his Twitter threads on philosophers and some cultural commentary, he had grown his following from 0 to 18,000 in 12 months.
He’d figured out a playbook that brought in lots of admiring fans each week - while staying 100% true to his interests and beliefs.
Then Jash reminded me of something.
A few years before, he had emailed me offering to help with research on my books.
It was a “student contacting the master” situation.
I’d forgotten about it.
But the “master” was feeling like a failure in the area where Jash excelled.
The tables turned.
Willingly, now I was the student coming to the master - desperate to know what he knew about creating online influence.
Jash agreed to work with me.
He looked at my existing content and online accounts, and began repositioning me.
Just focus on one platform, he said (Twitter).
That made total sense. I had spread myself thin in too many places, and as a result was nothing in any of them.
Second piece of advice: your writing is all wrong.
What, the bestselling author?
Writing online is completely different to offline prose, he explained.
You get attention via short, powerful sentences and plenty of white space.
You use lots of facts and figures. You compare and contrast people and ideas to add drama.
You are hyperbolic, and list your achievements. It feels like bragging, but it’s just establishing credibility.
I felt naive in believing that what I knew previously could have brought me success.
I had been like a poor man looking into the window. Jash was inviting me in.
I followed his playbook. It was a new discipline. No more random tweeting, but focused threads on stuff I knew about.
In three or four posts I added 300 followers and got hundreds of likes and retweets. Wow!
My following still wasn’t big, but I had a path to influence laid out for me.
Just keep doing the same, and maybe I’d reach Jash’s numbers at some point too.
He taught me that the follow graph is exponential: the bigger your audience gets, the faster it gets even bigger.
I was on the road to success, but Jash’s help and inspiration made me want to return it in some way.
I started advising him on book proposals and the publishing industry. It’s old school, but traditional publishing still has cachet. Many online people of influence want that.
Jash and I decided to combine our skills and knowledge and help people in similar situations: 1) the frustrated offline creator who believes their ideas are not getting heard; 2) the influencer wanting the credibility of traditional books.
Are you feeling frustrated?
If you know you have something to say, but haven’t found online traction - we can help you.
We’ll give you a concrete plan and resources to put you on the road to success.
We will teach you how to talk about your interests in a style that’s primed for scaling an online audience. Fast.
But you have to take the first step.
Get in touch.
We’ll listen.
Because we’ve been through this too.
And we know the way to the other side.
Tom
p.s. Learn more about my Writer's Journey here
Lack the writing skills to succeed online?
I can help you, because I have been in this position myself.
My Frustration
I had sold over a million copies of my books in 27 languages.
I had a Wikipedia page and had made plenty of money off writing and consulting.
In many bookstores around the world, there was a good chance you’d see my books on the shelves.
I’d had thousands of emails from people saying how I’d helped them.
A successful writer.
But online?
I was almost invisible.
There was a sizable newsletter list, and quite a few Facebook followers. But these audiences were a case of preaching to the converted.
My Twitter, IG, LinkedIn and YouTube numbers were embarrassing.
I’d tried to get traction, but it just seemed too hard.
Meanwhile, internet-native creators and thinkers had massive followings. Some had newsletters and blogs, but they hadn’t spent years in deep research writing books. Was their content really better than mine?
Annoyed, a little envious - I was at the point of giving up ALL social media and retreating to my garret.
Don’t waste your time chasing online influence, I told myself - you’re better than that.
And yet…
I knew that if I could convert my offline work into compelling online content, it would find a new audience. My ideas were trapped in print, hidden from people who didn’t buy books but wanted knowledge and inspiration.
Perhaps I should give it one more go?
Then I met Jash.
Jash was a freelance writer contributing content to a new knowledge platform I was part of.
Still in his early 20s, he was a brilliant writer and original thinker.
Through his Twitter threads on philosophers and some cultural commentary, he had grown his following from 0 to 18,000 in 12 months.
He’d figured out a playbook that brought in lots of admiring fans each week - while staying 100% true to his interests and beliefs.
Then Jash reminded me of something.
A few years before, he had emailed me offering to help with research on my books.
It was a “student contacting the master” situation.
I’d forgotten about it.
But the “master” was feeling like a failure in the area where Jash excelled.
The tables turned.
Willingly, now I was the student coming to the master - desperate to know what he knew about creating online influence.
Jash agreed to work with me.
He looked at my existing content and online accounts, and began repositioning me.
Just focus on one platform, he said (Twitter).
That made total sense. I had spread myself thin in too many places, and as a result was nothing in any of them.
Second piece of advice: your writing is all wrong.
What, the bestselling author?
Writing online is completely different to offline prose, he explained.
You get attention via short, powerful sentences and plenty of white space.
You use lots of facts and figures. You compare and contrast people and ideas to add drama.
You are hyperbolic, and list your achievements. It feels like bragging, but it’s just establishing credibility.
I felt naive in believing that what I knew previously could have brought me success.
I had been like a poor man looking into the window. Jash was inviting me in.
I followed his playbook. It was a new discipline. No more random tweeting, but focused threads on stuff I knew about.
In three or four posts I added 300 followers and got hundreds of likes and retweets. Wow!
My following still wasn’t big, but I had a path to influence laid out for me.
Just keep doing the same, and maybe I’d reach Jash’s numbers at some point too.
He taught me that the follow graph is exponential: the bigger your audience gets, the faster it gets even bigger.
I was on the road to success, but Jash’s help and inspiration made me want to return it in some way.
I started advising him on book proposals and the publishing industry. It’s old school, but traditional publishing still has cachet. Many online people of influence want that.
Jash and I decided to combine our skills and knowledge and help people in similar situations: 1) the frustrated offline creator who believes their ideas are not getting heard; 2) the influencer wanting the credibility of traditional books.
Are you feeling frustrated?
If you know you have something to say, but haven’t found online traction - we can help you.
We’ll give you a concrete plan and resources to put you on the road to success.
We will teach you how to talk about your interests in a style that’s primed for scaling an online audience. Fast.
But you have to take the first step.
Get in touch.
We’ll listen.
Because we’ve been through this too.
And we know the way to the other side.
Tom
p.s. Learn more about my Writer's Journey here
Jash Dholani
How I Became an Influencer
Do you remember solving math equations in school?
You had to hit the bullseye.
One wrong carry-over here, one slightly incorrect move there, and your proof was doomed.
Not unlike walking a tightrope stretched across two mountains.
One wrong step and it’s over.
This is a good metaphor for growing on Twitter.
One wrong step and your tweet disappears into oblivion.
But be careful, make the right moves, and results are guaranteed. Pretty much like a math theorem.
I had to learn this the hard way.
More than 200+ threads, 11,000+ tweets, and more hours than I can dare count - led me to a slick and concise formula for Twitter growth.
This formula does not work magically on its own. It needs your experiences, your insights, and your input.
But if you can insert those things, the formula will reliably lead to viral tweets and follower growth.
Using the formula, I grew from 0 to 18,500+ followers in a little over a year.
The formula is based on the rules of online media and human psychology.
Understand them, and you will boost your online presence in a more systematic and intentional way.
My colleague, best-selling writer Tom Butler-Bowdon, is using this formula to great effect.
When you’re ready for Twitter virality, reach out to me here.
I will analyze what you are doing now, then give you a recipe for getting where you want to be.
Jash
How I Became an Influencer
Do you remember solving math equations in school?
You had to hit the bullseye.
One wrong carry-over here, one slightly incorrect move there, and your proof was doomed.
Not unlike walking a tightrope stretched across two mountains.
One wrong step and it’s over.
This is a good metaphor for growing on Twitter.
One wrong step and your tweet disappears into oblivion.
But be careful, make the right moves, and results are guaranteed. Pretty much like a math theorem.
I had to learn this the hard way.
More than 200+ threads, 11,000+ tweets, and more hours than I can dare count - led me to a slick and concise formula for Twitter growth.
This formula does not work magically on its own. It needs your experiences, your insights, and your input.
But if you can insert those things, the formula will reliably lead to viral tweets and follower growth.
Using the formula, I grew from 0 to 18,500+ followers in a little over a year.
The formula is based on the rules of online media and human psychology.
Understand them, and you will boost your online presence in a more systematic and intentional way.
My colleague, best-selling writer Tom Butler-Bowdon, is using this formula to great effect.
When you’re ready for Twitter virality, reach out to me here.
I will analyze what you are doing now, then give you a recipe for getting where you want to be.
Jash