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Tom Butler-Bowdon

think and grow rich

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Some years ago, when I was just getting into the personal development literature, I found myself an old copy of Think and Grow Rich in a second hand books store. It was a battered 1960 paperback edition, published by Fawcett Crest, New York.

There must be hundreds of thousands, if not millions, of copies like mine around the world. For so many people it is a treasured book. But why, exactly?

Despite its fame, not much has actually been written about the book. You will find a few mentions in various tomes on the history of the motivational field, and a few short pieces on the Internet (such as Wikipedia’s entry), but considering this is a work reputed to have sold 15 million copies I was surprised there wasn’t more.

So when Capstone/Wiley publishing asked me to be the editor on a new series of older self-development classics, with the first one being Think and Grow Rich, I didn’t hesitate to become involved. Here was a chance to research the story of the book’s creation and delve into the life story of Napoleon Hill, its author.

Part of that story is how Think and Grow Rich came to be the title of Hill’s manuscript. His publisher, Albert Lewis Pelton, had wanted to call it Use Your Noodle to Get More Boodle (or something like that) but thankfully Hill prevailed.

Does the book live up to its title? Does it really work? It does, depending on how much the reader puts into it, and we should be continually reminded of the first word of the title: Think. No one can do this for us. However, I personally know two millionaires many times over who ascribe much of their fortunes to having read, studied and put into effect the lessons in Think and Grow Rich quite early on in their lives. It might be a hubristic title, but for them and many others there is ‘something’ to this book that inspires people to surpass their own expectations of themselves.

Anyone who has read the book knows that Hill frequently alludes to a ‘secret’ that contains the essence of wealth creation and success – but he never actually spells it out. Like many others, I always wanted to know what this secret was but could never put my finger on it. Then, quite by accident, and while researching my Introduction for the new edition, I found reference to the secret in another of Hill’s books. In it, he states the secret clearly, and I’m pleased to reveal it in my Introduction to the new edition.

If you haven’t read Think and Grow Rich, you should. If you already have, perhaps you'd like to update to this new edition, which is bound in hardback and is the complete, original 1937 text, running to 384 pages. There have been quite a few ‘modernised’ and ‘abridged’ versions, but they cut out some of the interesting historical details and, I believe, reduce the book’s power.

Below is an excerpt from my 4,500 word Intro.

* * * * *

INTRODUCTION

America in 1908 was an exciting place. Henry Ford had ushered in the automobile age with the production of the first Model Ts, the Wright brothers were doing the same for flight when they kept a craft in the air for two hours, and the motion picture industry was just getting started.The country was in a short, sharp recession following a financial panic but would soon recover. There was still much optimism.

In the Autumn of that year, young reporter Napoleon Hill was asked by a magazine to write a series on major business figures, with his first subject the great steel magnate Andrew Carnegie. Now the richest person in America after the sale of his massive interests, Carnegie was in the process of giving away his fortune in history’s greatest act of philanthropy.

A golden opportunity

When a nervous Hill walked into the grand library of Carnegie’s 5th Avenue New York mansion, he expected the interview to last for an hour or two. Carnegie asked him to stay for the weekend.

The wily Scot, who had come to America with nothing, had grown excited as he expounded on the idea that there should be a concrete ‘philosophy of success’ for the average person, drawn from the experience of great achievers. When Carnegie suddenly challenged him to spend the next 20 years formularising this philosophy, Hill was taken aback. But perhaps imagining a secure career in fascinating research bankrolled by a billionaire, Hill (according to his unpublished autobiography) took only 29 seconds to say ‘Yes’.

It was a golden opportunity, but in some ways Hill deserved it. In his 24 years he had notched up some remarkable achievements. Born in 1883, he had been one of the wild boys of Wise County in the foothills of the Appalachians, and after his mother’s death at only nine the future did not look bright for a delinquent with little wish for self-improvement. Yet when James Hill remarried, Napoleon’s new stepmother proved to be a godsend. She bought him a typewriter and persuaded him to use it, promising that writing skills would one day make him rich, respected and famous.

After a hated, physically exhausting stint in a coal mine he began to see the value of using his mind to progress in life, and at 15 was already contributing stories for local newspapers. Then followed business college, managing a mine employing 350 men, a brief period in law school and, after proving to be a whiz as a salesman, being made partner in a lumber company – an impressive resume for someone raised in the cultural and material poverty of rural Virginia. It was after the stock market plunge of 1907, which led to the lumber firm being bankrupted, that Hill again found himself working as a reporter.

The Carnegie project may have seemed to Hill like his great calling, but there was a shock to come. Despite his vast wealth, Carnegie would not fund the project, noting that Hill’s chief reward would be the satisfaction of knowing that he would change many lives, and that the results of his research would anyway bring fame and riches. Hill’s disappointment was mitigated to some extent when, to get the project off to a good start, the steel king offered to provide letters of introduction to some famous friends including Henry Ford.

* * * * *
Excerpted from Think and Grow Rich: The Original Classic (Capstone, 2009)

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© COPYRIGHT TOM BUTLER-BOWDON, 2023
​. ALL RIGHTS RESERVED.
  • Home
  • 50 Classics Series
    • 50 Self-Help Classics >
      • James Allen - As A Man Thinketh
      • Dale Carnegie - How To Win Friends and Influence People
      • Stephen Covey - The 7 Habits of Highly Effective People
      • Ralph Waldo Emerson - Self-Reliance
      • Benjamin Franklin - Autobiography
      • Louise Hay - You Can Heal Your Life
      • Joseph Murphy - The Power of Your Subconscious Mind
      • Samuel Smiles - Self-Help
      • Teilhard de Chardin - The Phenomenon of Man
    • 50 Success Classics >
      • Claude M Bristol - The Magic of Believing
      • Jim Collins - Good To Great
      • Russell H Conwell - Acres of Diamonds
      • Napoleon Hill - Think and Grow Rich
      • Catherine Ponder - The Dynamic Laws of Prosperity
      • David J Schwartz - The Magic of Thinking Big
      • Wallace Wattles - The Science of Getting Rich
    • 50 Spiritual Classics >
      • Carlos Castaneda - Journey to Ixtlan
      • Kahlil Gibran - The Prophet
      • Aldous Huxley - The Doors of Perception
      • Carl Jung - Memories, Dreams, Reflections
      • Margery Kempe - The Book of Margery Kempe
      • CS Lewis - The Screwtape Letters
      • Miguel Ruiz - The Four Agreements
      • 50 More Spiritual Classics
    • 50 Psychology Classics >
      • Eric Berne - Games People Play
      • Isabel Briggs Myers - Gifts Differing: Understanding Personality Type
      • Louann Brizendine - The Female Brain
      • David D Burns - Feeling Good: The New Mood Therapy
      • Robert Cialdini - Influence: The Psychology of Persuasion
      • Mihaly Csikszentmihalyi - Creativity
      • Albert Ellis - A Guide To Rational Living
      • Milton Erickson - Teaching Tales
      • Erik Erikson - Young Man Luther
      • Hans Eysenck - Dimensions of Personality
      • Sigmund Freud - The Interpretation of Dreams
      • Malcolm Gladwell - Blink: The Power of Thinking Without Thinking
      • Carl Jung - The Archetypes and the Collective Unconscious
      • Alfred Kinsey - Sexuality In The Human Female
      • Abraham Maslow - Motivation and Personality
      • Stanley Milgram - Obedience To Authority
      • IP Pavlov - Conditioned Reflexes
      • Jean Piaget - The Language and Thought of the Child
      • Carl Rogers - On Becoming A Person
      • BF Skinner - Beyond Freedom & Dignity
    • 50 Prosperity Classics >
      • James Allen - The Path to Prosperity
      • Genevieve Behrend - Your Invisible Power
      • Richard Branson - Losing My Virginity
      • Warren Buffett - The Essays of Warren Buffett
      • Rhonda Byrne - The Secret
      • Andrew Carnegie - The Gospel of Wealth
      • Felix Dennis - How To Get Rich
      • Peter Drucker - Innovation and Entrepreneurship
      • Harv Eker - Secrets of the Millionaire Mind
      • Milton Friedman - Capitalism and Freedom
      • Michael E Gerber - The E-Myth Revisited
      • Benjamin Graham - The Intelligent Investor
      • Esther & Jerry Hicks - Ask And It Is Given
      • Conrad Hilton - Be My Guest
      • Joe Karbo - The Lazy Man's Way To Riches
      • Catherine Ponder - Open Your Mind To Prosperity
      • Ayn Rand - Capitalism: The Unknown Ideal
      • Donald Trump - The Art of the Deal
      • Max Weber - The Protestant Ethic and the Spirit of Capitalism
      • Prosperity Principles
    • 50 Philosophy Classics >
      • Simone de Beauvoir - The Second Sex
      • Heraclitus - Fragments
      • Soren Kierkegaard - Fear and Trembling
      • Thomas Kuhn - The Structure of Scientific Revolutions
      • Marshall McLuhan - The Medium is the Massage
      • John Stuart Mill - On Liberty
      • Montaigne - Essays
      • Friedrich Nietzsche - Beyond Good and Evil
      • Plato - The Republic
      • Karl Popper - The Logic of Scientific Discovery
      • John Rawls - A Theory of Justice
      • Jean-Paul Sartre - Being and Nothingness
      • Nassim Nicholas Taleb - The Black Swan
      • Ludwig Wittgenstein - Philosophical Investigations
    • 50 Politics Classics
    • 50 Economics Classics
    • 50 Business Classics
  • Capstone Classics
    • Think and Grow Rich
    • The Science of Getting Rich
    • The Art of War
    • The Prince
    • The Wealth of Nations
    • The Republic
    • The Tao Te Ching
    • Meditations
    • Beyond Good and Evil
    • Origin of Species
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